That was 7 years ago...
I remember the first online course we created...it sold nothing and we lost money.
We knew the knowledge we had could help a lot of people grow their businesses, but it was really freakin' hard to get people to see the value.
We tried everything...
If someone asked us to add something to the course, we did it right away.
But that STILL didn't convince them to join...
If someone said they just couldn't afford it, we reluctantly offered them a discount.
But they STILL said they had to "wait till pay day", so they would "join next time".
Most of the things we tried didn't work...
But a few of the things, the "11 SECRET INGREDIENTS" that did work started to quickly bring in a steady stream of customers!
What seemed impossible before (a.k.a. getting people to hit that mystical "buy" button), was now a reality.
Because of the secret ingredients, we're now able to sell out every single online course and coaching program, no matter the price.